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  • This one may shock you.
  • 73 million Americans listen to podcasts monthly
  • There are currently over 500,000 active podcasts
  • Podcast interviews convert 25 times better than blogs
  • 85 percent of listeners hear all (or most of) a podcast
  • $220 million was spent on podcast advertising in 2017
  • Traffic from podcast interviews converts at 25 to 50% visitor to lead
  • 45% of monthly podcast listeners have household income over $75K
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